Default behaviour
Google Ads measurement is disabled until its account and identifiers are configured. No Google Ads scripts are loaded or requests made, and no advertising preference is stored while it remains unconfigured.
Campaign parameters are not retained in the browser. With your measurement consent, UTM parameters on the form page may accompany the request to identify its originating campaign.
Campaign measurement, if enabled
Google Ads will be able to measure a successfully sent contact request only when a form with receipt confirmation is enabled. Google tags will load only after your consent. Declining will still allow you to use the website and contact us.
Our measurement code does not send your message content, email address or name to Google. Advertising personalisation and enhanced conversions are disabled. Google nevertheless processes technical data associated with loading its tags, including the IP address.
Your choice
When measurement is configured, accepting and declining are equally easy. Your choice is remembered on this device for 180 days. The ‘Measurement preferences’ button and, after consent, ‘Withdraw my consent’ are available in the footer.
Withdrawal stops measurement after the page reloads and clears advertising cookies accessible to our website. It does not retroactively erase data Google has already received.
Future activation
Google Ads measurement is currently inactive. Its processing conditions, any transfers and retention periods will be specified in the privacy policy before activation.
Last updated: 28 October 2026.